Innovation & Creativity Consultancy

How do we work

To make sure we always deliver the best strategy for your business, we go through several process throughout a project; While the specific details are totally personalised on the nature and scope of your business, we go through these phases

1. Discovery and Research: In this initial phase, we will work closely to you to understand your goals, challenges, and desired outcomes. We conduct research and gather information about your business industry, market trends, customer needs, and potential areas for innovation. This phase helps set the foundation for the project and provides insights to guide subsequent phases.
2. Ideation and Concept Generation: Building on the research findings, we facilitate brainstorming sessions, workshops, or innovation labs to generate a wide range of ideas.  We employ various creative thinking techniques, such as mind mapping, scamper, or random word association, to inspire innovative thinking and generate novel concepts. The goal is to encourage diverse perspectives and foster a creative and open-minded environment.
3. Concept Evaluation and Selection: In this phase, we help you evaluate and refine the generated ideas. We assess the feasibility, potential value, and alignment with your goals and resources. We works with your organisation to prioritize and select the most promising concepts to move forward based on criteria such as market potential, competitive advantage, and strategic fit.
4. Strategy Development: Once the concept or concepts are selected, we collaborate with you to develop an innovation strategy. This involves defining objectives, identifying target markets, formulating a value proposition, and outlining a roadmap for implementation. The strategy may encompass product development, process improvement, market expansion, or other relevant aspects.
5. Implementation Planning: In this phase, we will assist your organisation  in developing a detailed implementation plan. We will define specific action steps, allocate resources, establish timelines, and assign responsibilities. We may also help identify potential risks and develop mitigation strategies to ensure smooth execution of the innovation initiatives.
6. Prototyping and Testing: If applicable, we may support the client in creating prototypes or minimum viable products (MVPs) to test the feasibility and desirability of the chosen concept. We may help design experiments, gather feedback from users or customers, and iterate on the prototype to refine and enhance the innovation before its full-scale implementation.
7. Implementation and Monitoring: Once the innovation initiatives are set in motion, we will support you in implementing the strategy. We will provide guidance, monitor progress, and offer assistance as needed. We may also help establish performance metrics and develop a monitoring system to track the impact and effectiveness of the implemented innovations.
8. Evaluation and Continuous Improvement: At the conclusion of the project or specific milestones, we will  facilitate an evaluation process to assess the outcomes and impact of the innovation initiatives. We will gather feedback, analyze data, and provide recommendations for further improvements and future innovation efforts. This phase emphasizes the importance of continuous learning, adaptation, and leveraging insights for ongoing innovation

Throughout these phases, we will act like your guide, facilitator, and catalyst for innovation within your organization. We leverage our expertise in creative thinking, strategic planning, and change management to drive the successful implementation of innovative ideas and solutions on your business. Suitable for both business organisations and autonomous/freelancers, on a contract basis.